The Rethink Group are performance and risk decision consultants working across finance, sport, the arts, music, and business. They help investors and management teams improve decision-making under pressure, using a proprietary framework based on the latest neuroscience and psychological research into perception and judgment.

To promote their services and thought leadership, we created a series of press advertisements and e-books. These featured bold, conceptual visuals that represented the cognitive and emotional challenges professionals face in today’s high-stakes environments.

The creative approach translated complex ideas into powerful imagery, reinforcing The Rethink Group’s core message: building clarity, resilience, and better decisions in an increasingly complex world.