CLIENT: STAGECOACH

Stagecoach is one of the biggest bus operators in the UK, running everything from local routes to long-distance express services. Their buses help people get where they need to go—whether that’s work, school, a hospital appointment, shopping trip, or just a day out.

We teamed up with the Stagecoach South Southeast England team on a fun and focused project: branding a specific bus route running between Aldershot and Guildford. The brief was clear—we needed to give this route a fresh, eye-catching look that felt unique, but still recognisably Stagecoach.

We started by creating a bold, route-specific logomark that could stand on its own but worked in harmony with the parent brand. From there, we built out a colour palette and typographic style that gave the route its own personality while staying true to Stagecoach’s established identity.

This visual identity didn’t just live on the buses – it rolled out across everything from printed timetables and leaflets to social media posts and press ads. The end result was a cohesive, flexible brand that made the route more visible, more memorable, and more inviting to passengers.